"What makes you valuable is no longer how well you can follow a plan. It 's your ability to look a the same scenario as everyone else and imagine new possibilities"

I want to unpack this for your group - expecially the ones who don't think they are creative

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Tripp Crosby is a creative strategist, viral content creator, and founder of Very Very Video. His videos have been viewed over 100 million times worldwide, including the workplace sensation A Conference Call in Real Life.

As one half of the comedy duo Tripp & Tyler, he built a career creating sharp workplace satire that resonated with millions. He then founded Very Very Video, a production agency that's helped Fortune 500 brands like Zapier, McKinsey, GoDaddy, Delta, Monday.com, Coca-Cola, Verizon, Snowflake, and Workday develop award-winning content that cuts through noise and connects authentically.

Over 15 years working across industries from tech to retail to property management, Tripp has learned what makes ideas succeed and what kills them during execution. Now, exclusively represented by Leading Authorities, he brings that expertise to stages worldwide, helping organizations unlock the innovation mindset in people who don't think of themselves as creative.

His premise is simple: creativity isn't a personality trait reserved for designers and marketers. It's a responsibility for anyone who believes they're made for more than just following the plan.